Will the fair become a congress?
An entire exhibition was set up with our portable products. We are proud of the final effect of the fair and the client was surprised by the speed of set up and the ease of installation.
Could conferences and exhibitions of this type, that is very specific and by sector, represent the future of trade fair calendars in Italy and in the world?
We really believe so and we are aiming more and more in this direction.
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Retrieved from https://www.expoconsulting.eu/futuro-della-fiera/
The market today
The exhibition sector, like many other areas of business promotion, is in constant evolution. With all due respect to those who saw it swept away by new technologies and the aggregating power of social media and web 2.0 , the UFI 2018 data tell us a different story: 98 billions of euros spent of exhibitors and visitors, with 1.8 million employees , also considering the induced activities of sectors closely linked to the exhibition sector such as catering, hospitality , transport etc.
Those who thought that after the advent of the Internet, fairs were destined to disappear, were very wrong . The Internet is not, and cannot be, an alternative to the interaction that is created at trade fairs. If anything, it is an excellent tool that amplifies and optimizes the commercial exchanges born at the fair. In addition to the propagating effect of the web, two elements that are difficult to recreate elsewhere play a decisive role: the high profile of visitors and the quality of B2B meetings , with local presence of international buyers, distributors and professionals strongly motivated to live the “face-to-face experience”.
A precious opportunity for SMEs
The past, present and also the future of the fair see it as a booster fundamental for SMEs (and also for more structured companies).
Italy plays the leading role , second in Europe and fourth worldwide in terms of number of events (about a thousand in 2018 alone).
Foreign trade fairs, then, are a preferential channel to demonstrate the quality and experience behind our products also in new markets and emerging realities, thanks to the opportunity to have direct contact < / strong> with the history and know-how of a company.
Towards internationalization
For companies, this involves the awareness that participating in a fair no longer means just “exhibiting”. Beyond the critical issues that have always been represented by costs , lack of time and personnel , real braking aspects in decisions on participation, today a well-structured preparation work is needed that starts much earlier and continues beyond the closing of the event.
In this era of great competitiveness, but also easier to access and connect to international events , it is becoming increasingly essential that nothing is left to chance. It is a demanding mission, which requires, where companies do not have staff experts, the help of qualified specialists . Their familiarity with the traditional world of the fair can thus be accompanied by new technologies for an effective internationalization process.
The future of the fair
While some great events of the past have lost ground after the years of the economic boom, on the other hand interest in increasingly specific topics is growing and circumscribed, linked to new technologies , to environmental sustainability and to innovation .
An international event, in order to obtain and maintain its success, must necessarily interpret these trends and know how to reinvent itself , edition after edition, in order to offer a preview and in an attractive way the news and new business opportunities to < strong> an increasingly demanding and informed public .
The most advanced organizers know the diversification mechanisms that have animated companies in recent years and, consequently, build a fair starting from their changed needs.
New business models are emerging. Similar to what happens in other areas, innovative concepts begin to be the “new normal”; companies must therefore keep up and
